This book exposes the secrets of persuasion embedded in advertising language used in various social media platforms. Read and find out how code-switching is used by social influencers to carve out their desired profile and advertisers to construct identities that appeal to a range of consumers.
Advertising Language: Secrets of Persuasion
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by Su-Hie Ting
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978-967-0054-43-8
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2023
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RM57.00